Tourists discoverRestaurants, events, beaches and local tips — directly within reach.
Guiya City Layer
Your city, in every visitor's pocket.
The digital hospitality layer for modern cities and destinations.
Tourists don't walk into a tourist office anymore — they pull out their phone. Guiya City Layer helps your municipality communicate with visitors, support local businesses and create a warmer, smarter, more connected city — without you having to build or maintain expensive software.
Guiya was born in Spain. 'Guía' means guide and 'ya' means now — because discovering a city should happen right now, through real people and local places.
The city finally speaks the way people live today.
Visitors don't open brochures anymore. They open their phone. Guiya connects your city, its businesses and its visitors in one living digital layer.
Tourists discover
Local businessesLocal entrepreneurs become visible without depending on expensive ads or algorithms.
City communicationThe municipality reaches visitors in real time with alerts, agenda and key information.
QR city pointsPhysical places connect to Guiya's living digital city layer.
“Guiya doesn't replace your city — it activates it.”
Visitor behaviour has shifted. Cities haven't.
The first thing a tourist does in your city isn't visit a desk — it's open Google, Instagram or TikTok. Most of what they find is generic, outdated or written by someone who has never set foot there. Meanwhile, your local heroes — restaurants, shops, guides, hosts — stay invisible behind algorithms they don't control.
We don't replace your city — we activate it.
Guiya works from two directions at the same time. Local businesses, hosts and ambassadors build the content from the ground up. The municipality activates the official layer on top — alerts, agenda, emergency information, sustainable spread. No procurement, no IT project, no 200K platform tender.
Bottom-up — already running
Restaurants, shops, hosts, rentals, guides and friends-of-the-city are already publishing menus, deals, events, walks and stories in 9 languages. Your destination already has a living digital layer — Guiya makes it visible.
Top-down — your official voice
Push heat warnings, beach closures, agenda, road works, sustainability messages and visitor-spread campaigns directly into every visitor's phone — in their own language, the moment it matters.
Guiya City Layer
The city helps visitors get access
A municipality's contribution is not primarily software, but visibility, accessibility and integration into public space.
Beach pointsQR signs at beaches give visitors direct access to beach info, local hospitality, safety and activities.
Public spaceGuiya can become visible via bus stops, boulevard pillars, parking locations, parks and city maps.
Municipal visibilityMunicipal vehicles, waste points and information campaigns can subtly refer visitors to the digital city layer.
Official access pointsThe municipality helps visitors discover Guiya easily — right where people need information.
“Not an expensive software rollout — but a modern way to reach visitors.”
What the municipality gets in return
Direct reach to visitors
Real-time communication channel
Smarter visitor spread
Strengthening the local economy
Modern city appearance
Less pressure on physical info points
Multilingual communication
Better connection between city and visitor
How visitors use Guiya
01Visitor scans a QR point
02Guiya opens instantly in their language
03They discover local businesses and events
04They receive real-time city info
05They move smarter through the city
“Not another app. A living digital city layer.”
What your city activates with Guiya
Official City Channel
Verified push alerts for heat, weather, beach flags, road works and incidents — multilingual, geo-targeted, instant.
Visitor Spread & Sustainability
Move visitors away from over-crowded hotspots toward lesser-known beaches, neighbourhoods, viewpoints and seasons — a real story to tell the city council.
Local Business Boost
Every restaurant, shop, host and guide gets a free profile, QR menu and translated page. Premium features fund the ecosystem — the city pays nothing for it.
City Agenda & Stories
One living agenda for festivals, markets, exhibitions and concerts — automatically translated, beautifully designed, instantly shareable.
QR City Points
Physical QR points at viewpoints, beaches and squares — funded by a local sponsor (bank, energy, mobility) — that drop visitors straight into the city layer.
Built for modern destinations
No app download required
Multilingual
GDPR-compliant
Real-time communication
Ready to deploy
No expensive tender
Smart visitor spread
Supports the local economy
Powered by
Powered by a local sponsor — not by taxpayers
A bank, energy provider, telecom or mobility partner gets a tasteful, single 'Powered by' badge on the city layer and the physical QR points. They reach every visitor of the destination, you keep your budget free, the city looks modern.
Live in action
A living city layer in action
Local hosts, businesses, rental owners and ambassadors build living digital city layers every single day. Guiya proves that modern city communication doesn't have to wait for expensive tenders or complex IT projects.
One of the first active examples: Nerja, Spain.
View live city layerNerja, Spain
“The digital hospitality layer for modern destinations.”
Simple, visible, fair
Start free. Activate the official city channel when you're ready. Sponsor-funded QR points keep visibility at zero cost to the taxpayer.
Public Layer
Free
City page in 9 languages, local business directory, agenda, emergency numbers and visitor stories.
City Partnership
Annual fee
Verified Official City Channel, multilingual push alerts, sustainability & spread reports, custom city branding, priority support.
QR City Points
Sponsor-funded
Physical signage at viewpoints, beaches and squares — paid by a local bank, energy or mobility partner. The city pays nothing.
Let's make your city visible.
Guiya connects visitors, locals, businesses and the municipality in one living digital layer — warm, multilingual and instantly accessible.
Guía + Ya — your guide, right now.